The query "Shopify Plus vs Magento" spikes during every enterprise replatforming cycle. For B2B specifically, the decision hinges on pricing complexity and ERP depth — not headline license fees.
Shopify Plus B2B strengths: Fast launch, polished admin, company profiles, catalog permissions, and growing B2B APIs. Best when sales ops want simplicity and catalog rules are manageable.
Magento / Adobe Commerce B2B strengths: Native company hierarchies, shared catalogs, negotiable quotes, and unlimited custom workflows. Required when SAP is source of truth for contract pricing.
Integration: Both rely on middleware for serious ERP. Adobe Commerce has more enterprise SI patterns; Shopify moves faster with modern iPaaS connectors.
Customization: Shopify hits walls on checkout and complex promotions; Adobe Commerce allows surgical customization at higher build cost.
Verdict framework: Under ~$50M B2B online revenue with standard workflows → evaluate Shopify Plus first. Complex tiers, allowances, and multi-warehouse → Adobe Commerce.
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