Adobe Commerce B2B Module (native on Commerce edition) targets high-volume searches around company accounts, shared catalogs, and quote workflows — core differentiators vs Shopify for wholesale.
Company structure: Create companies with hierarchies — buyers, approvers, and admins. Map to ERP customer master for pricing and credit limits.
Shared catalogs: Assign SKU subsets and custom prices per company without duplicate catalogs. Sync price updates from ERP on schedule.
Negotiable quotes: Sales-assisted deals convert to orders with approval chains — essential for distribution and manufacturing verticals.
Requisition lists: Repeat B2B buyers reorder staples quickly — reduces friction vs consumer-style wishlists.
Plan data migration for company users and historical quotes before go-live; test approval workflows under load.
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