·By Vidhi Mehta — Head - Digital Commerce & ERP
WooCommerce B2B is viable for mid-market wholesale when architected correctly — but requires disciplined plugin selection and hosting.
Use role-based pricing plugins sparingly; too many overlapping extensions create conflict and security surface area.
Quote-request workflows should integrate with CRM (HubSpot, Salesforce) for sales follow-up, not live only in WordPress admin.
ERP sync via middleware (e.g., Celigo, custom REST) should be event-driven with dead-letter queues for failed orders.
Cache aggressively at object and page level; B2B catalogs are often larger and less cache-friendly than B2C.
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