Live Search and Product Recommendations are core Merchandising Services on ACCS and Adobe Commerce Optimizer — replacing legacy Elasticsearch-only search with AI relevance tuned to shopper behaviour.
Live Search: Delivers faster, more relevant results using Adobe's search stack. Merchandisers configure facets, synonyms, and merchandising rules to boost conversion on high-intent queries — critical for catalogs over 10K SKUs.
Product Recommendations: ML algorithms analyse aggregated visitor behaviour combined with your catalog to surface units like "Customers who viewed this also viewed". Create, manage, and deploy units directly from Commerce Optimizer admin.
Catalog Service synergy: Catalog Service optimises how product data is served to storefronts — improving performance and scalability when paired with Live Search indexing pipelines.
Search performance reporting: Optimizer's Search Performance dashboard reveals query trends, click-through gaps, and null-result queries — use weekly in merchandising standups.
Implementation checklist: Validate catalog ingestion completeness → configure facets for top categories → add synonym dictionaries for brand terms → deploy recommendation units on PDP and cart → verify storefront eventing on Events page.
For PaaS merchants, enable via Commerce Optimizer Connector before full ACCS migration to prove ROI on discovery metrics.
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